The .au namespace is trusted by Australian customers—when they land on your website, they know they’re dealing with a local business. That’s because there’s a rigorous verification process to ensure that only businesses registered in Australia and those with an Australian presence can register and experience the benefits of a .au domain name.
Not only does a .au domain name reassure your customers that you’re based in Australia, it also influences how Google sees your website to positively impact your search engine ranking.
There are over 4 million .au domain names registered by Australian businesses or individuals just like you—people who are based in Australia and want to build a relationship with the Australian market.
Register your .au domain name via one of these accredited registrars.